Arguably, lighting design is the most important element in establishing the mood or atmosphere in a restaurant, cocktail lounge or a nightclub. Lighting can vary the mood from subdued and relaxing to bright and lively. Technically, the success of lighting depends on quantity and color of light, and selection of luminaires. At least as important, are creativity, seamless integration with interiors and being able to "tell a story" in a unique way. Only than the establishment becomes memorable and attracts the return clientele.